O Rotary International está em busca de um profissional para ocupar a posição de Senior Content & Public Relations Strategist, com atuação em São Paulo e abrangência para toda a América Latina. O profissional selecionado será responsável por liderar e gerenciar operações de marketing de conteúdo e relações públicas no Brasil e na região latino-americana. A função envolve a coordenação da estratégia regional de marketing de conteúdo, colaboração com stakeholders na sede global da Rotary e a gestão dos canais oficiais de mídia social e blogs voltados para o público brasileiro.
O descritivo completo da vaga está em inglês, destacando as responsabilidades e qualificações necessárias para o cargo. Confira abaixo:
Senior Content & Public Relations Strategist
Location: Sao Paulo, Brazil
Job Description
The Senior Content & Public Relations Strategist leads and manages content marketing and PR operations in Brazil and the surrounding Latin America region. Reporting jointly to the managers of Global Communications, Public Relations, and the Brazil Office, this role serves as a bridge between Rotary’s global communications objectives and their regional implementation. Working under the direction of the managers and in close partnership with the Regional Content & Magazines Lead, this role shares, develops, and promotes stories; coordinates editorial content planning and distribution; and leads other content marketing efforts as needed in Brazil and the broader region.
You Will Have
- Bachelor’s degree or above in Communications, Marketing, Journalism, or a related field
- Professional proficiency in English and native fluency in Portuguese (Brazil) Native knowledge of Brazilian culture, society, and history Professional knowledge of digital communications and content marketing
- Strong multicultural sensitivity and deep understanding of diversity, equity, and inclusion (DEI)
- Excellent communication, public speaking, collaboration, and organizational skills
- Additional proficiency in Spanish desirable
- International experience desirable
- PR agency, consumer, and business media outreach experience desirable
- Other duties as assignment.
You Are Good At
- Prioritizing and executing work independently and as part of a remote global team
- Finding stories that will resonate with target audiences and coming up with effective ways to present them
- Reading significant social and cultural issues, trends, and movements, and reflecting them appropriately in communications and storytelling
- Proactively acquiring and applying expertise that will strengthen your ability to enhance the organization’s goals
- Maintaining high quality and brand consistency in all communications
You Are Open To:
- Traveling to Rotary’s world headquarters for training and team integration
- Traveling to projects and events in the region for training, story-mining, and networking
- Occasionally working early mornings or late evenings as needed to collaborate with team members in different time zones
- Occasionally working after-hours or on weekends as assigned to support communications plans or Rotary events
You Will Be Responsible For
- Leading and managing regional content marketing strategy, planning, and operation
- Collaborating with various stakeholders at Rotary’s headquarters to develop and implement communications that are culturally relevant for Brazil and the broader Latin American region while being aligned with Rotary’s goals and strategies
- Advising content creators and channel owners at Rotary’s headquarters on globalizing communications in English
- Managing Rotary’s official social media and blog channels for Brazilian audiences
- Developing and curating engaging content for our official regional and global platforms, including Rotary’s website and magazines, in close collaboration with the Regional Content & Magazines Lead
- Leading public relations in Brazil and Latin America, to develop and implement proactive media outreach strategies that increase public awareness and understanding of Rotary
- Presenting data-driven insights and recommendations for enhancing Rotary’s communications in the region
- Supporting campaigns, initiatives, and events at the regional level as directed by the Public Relations or Global Communications Manager
- Providing training and resources that help clubs and members tell their stories in ways that strengthen Rotary’s brand
- Supporting quality assurance for written communications in Portuguese by providing consultation to the Global Communications team on current trends and language use in the region
Why work for Rotary?
- Healthcare and dental plan
- Private pension plan
- Tuition reimbursement
- Professional development opportunities
- Life Insurance
- Meal voucher
- Food voucher
- Transportation voucher
Para candidaturas, envie currículo para clarita.urey@rotary.org até 05/09/24
